Although SRG may own and operate multiple brands, one of the critical elements that bind them together is a shared set of values: People, Success and Excellence.
The SRG shared services model has enabled SRG to look at other retail businesses, and in some cases, purchase, nurture and ultimately sell them back into the market.
SRG sources its merchandise from all over the world. Whilst many products are sent to the various stores from suppliers, many are also shipped directly from SRG warehouses, where they are distributed to all the stores in both brands. 25 years ago, SRG opened a 240,000 square foot fulfillment centre in Laverton, an industrial suburb in Melbourne. With an optimised modern fulfillment processes, the logistics team is well positioned to support SRG’s ever increasing growth.
Spotlight, Anaconda and Harris Scarfe’s dedicated support teams are located at the SRG Support Group in South Melbourne, Port Melbourne and Ningbo, China. These teams include the buyers, operations, logistics, marketing, customer service, property, accounting, administration and information technology teams, which support all retail outlets within the Spotlight Retail Group.
SRG represents the best value and choice for millions of loyal customers who regularly shop at their local Spotlight and Anaconda stores, making SRG one of the most successful and fastest growing retailers in Australasia.
Spotlight’s VIP Club, has five million members and Anaconda’s Adventure Club has two million members. Both are segmented and marketed to directly based on their interests and spending habits. This loyalty program is free, and enables members to receive prior notice of sales, exclusive discounts, invitations to events and competitions.
The Advertising Team includes designers, photographers and pre-media experts who create and produce an extensive range of SRG marketing collateral, such as the 4.5 million Spotlight catalogues that are distributed 22 times a year for letterbox drops and newspaper inserts. This team is also responsible for the extensive national TV and press product advertising campaigns that are run each week. It holds the portfolio for online web development and maintenance and all in-store point of sale materials.